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The DolceVita 23.6mm is Longines' answer to the dress-watch question at a price that doesn't require justification: a rectangular automatic in steel, sized for smaller wrists, running a reliable ETA-based movement. The name borrows Fellini's phrase for the good life, and the case shape makes the reference clear -- elongated proportions, softened corners, a silhouette closer to a Cartier Santos than anything round. For the collector who wants an automatic dress rectangle without paying Cartier or Jaeger-LeCoultre prices, this reference deserves serious attention.
Longines relaunched the DolceVita name in the late 1990s as part of a broader heritage revival, with the current L5.755 generation settled into its modern form by the mid-2010s. The 23.6mm steel automatic variant carrying reference L5.755.4.73.6 has been in continuous production since approximately 2020, powered by the L888 caliber -- Longines' designation for the ETA 2892-A2 with proprietary finishing and regulation. Earlier DolceVita references in this size ran quartz movements, so the shift to an automatic in the smaller case was a meaningful upgrade for collectors.
No major dial or hands revisions have marked this reference since launch; the silver sunray dial on this variant has stayed consistent. Diamond-set bezel and two-tone variants exist in the wider DolceVita range but fall under different reference numbers.
The crown on rectangular cases sits at 3 o'clock flush against a straight case wall, and the tube gasket here degrades faster than on round cases -- confirm the watch has been pressure-tested if the seller claims water resistance is intact. Check the crystal edges carefully: the slightly curved sapphire on this case shape is prone to edge chips that are easy to miss at first glance and expensive to replace. The L888 is easy to service, but budget for a complete movement service if the watch has not had one in the last seven years; used examples showing up now from early production are approaching that threshold.
Verify the bracelet or strap end-pieces are original -- the trapezoidal lugs on the DolceVita take a proprietary attachment, and aftermarket replacements often fit poorly and mark the case.
New retail on the L5.755.4.73.6 sits in the $2,000-$2,500 range depending on strap or bracelet configuration. The grey market has been consistently 15-20% below retail for this reference, making new-old-stock or lightly used examples a reasonable buy. Diamond-set bezel variants in the same case size carry a meaningful premium used, though resale on those is slower.
The steel automatic without diamonds is the most liquid configuration and the one to buy if eventual resale matters to you.
The L888 (ETA 2892-A2 base) is one of the most widely serviced Swiss movements in existence, and any competent watchmaker can handle it. Longines recommends a service interval of around 10 years, but 7 years is a more conservative and practical target for a watch worn regularly. Independent service typically runs $300-$500; Longines boutique service is higher, often $500-$700, but includes a two-year warranty on the work.
Community + OSINT signals haven’t landed for this reference yet. We don’t publish a rating against zero signal — the number would mean nothing. Editorial body + caliber + market value still surface above; ratings appear once the signal corpus does.
Rectangular case proportions and the Roman numeral dial are specific to this model; confusion with Cartier Tank replicas is common.
| Area | What to check | What is correct | Red flag |
|---|---|---|---|
| case | Lug profile and finishing specific to DolceVita | Longines DolceVita lug profile matches reference images from longines.com; caseback shows Longines movement through exhibition window or has Longines signed closed caseback | Lug shape that matches Cartier Tank or other rectangular case; caseback without Longines markings; case finishing inconsistent with Longines quality standards |
| dial | Roman numeral spacing and weight | All Roman numerals are uniformly spaced around the rectangular dial; all numerals have consistent stroke weight | Numerals with inconsistent spacing; numerals with varying stroke weight; any numeral that appears reprinted or touched up |
| movement |
| Cal. L888 identification through caseback |
| Longines rotor and bridges visible; movement finishing matches Longines specification for the L888 caliber |
| Non-Longines movement; movement that does not match the L888 specification; aftermarket movement without Longines finishing |
