Brand history
Seiko's ultra-premium in-house brand, positioned above Grand Seiko; the flagship Eichi and Spring Drive Tourbillon lines are hand-built in single-digit annual quantities at Seiko Epson's Micro Artist Studio in Shiojiri, the same Shinshu complex that produces mechanical Grand Seiko.
Seiko's ultra-premium in-house brand, established in 1974 and positioned above Grand Seiko rather than beside it. The flagship Eichi and Spring Drive Tourbillon pieces are hand-built in single-digit annual quantities at Seiko Epson's Micro Artist Studio in Shiojiri -- the same Shinshu complex that produces mechanical Grand Seiko, but a different bench and a different standard of finishing.