ArtyA Son of Earth Butterfly Target

~$12,217 · 1 CHF = 1.234 USD (2026-07-22)

Year

2019

Category

Dame

Reference

1/1

Case

ø 44 mm · Acier

Material

Steel

Dial

Multicolour

Movement

Mécanique à remontage automatique Réserve de marche: 52 h, 21600 alt/h

Water resistance

50 m

Price tier

$10K–$20K

Country

🇨🇭 Switzerland

Son of Earth "Butterfly Target": Struck by lightning! A minimalist version has just been added to the Son of Earth collection: the Target Butterfly Everyone, without exception, sets goals, has a "target." Whether personal or professional, they mark our life's journey; we target them to improve and become better. Whatever happens, this quest is measured by only one variable: time. There is no point in targeting goals without a deadline to achieve them; it's all closely linked to time. ArtyA has now taken up this universal association of time and the "Target" with the Butterfly model.

More photos and full details on the official GPHG page.