ArtyA Son of Earth Butterfly Target

~$12,217 · 1 CHF = 1.234 USD (2026-07-22)

Year

2019

Category

Dame

Reference

1/1

Case

ø 44 mm · Acier

Material

Steel

Dial

Multicolour

Movement

Mécanique à remontage automatique Réserve de marche: 52 h, 21600 alt/h

Water resistance

50 m

Price tier

$10K–$20K

Country

🇨🇭 Switzerland

Son of Earth "Butterfly Target": Struck by lightning! A minimalist version has just been added to the Son of Earth collection: the Target Butterfly Everyone, without exception, sets goals, has a "target." Whether personal or professional, they mark our life's journey; we target them to improve and become better. Whatever happens, this quest is measured by only one variable: time. There is no point in targeting goals without a deadline to achieve them; it's all closely linked to time. ArtyA has now taken up this universal association of time and the "Target" with the Butterfly model.