Brand history
Founded in 2001 by Richard Mille in partnership with Audemars Piguet and Renaud & Papi. The manufacture is in Les Breuleux, Jura canton. Richard Mille watches are worn by Rafael Nadal, Felipe Massa, and other athletes.
Founded 2001 by Richard Mille (b. 1951) and Dominique Guenat. Polarizing in the trade, extreme price points, aggressively modern case shapes, sports-and-celebrity-driven marketing. The watches are genuinely engineering achievements (skeletonized titanium movements, ultra-light cases) and the catalog is small enough that the brand has maintained scarcity-driven pricing power. Trade opinion on whether Richard Mille is "real haute horlogerie" remains divided.
