TAG Heuer

Brand history

TAG Group acquired Heuer in 1985 and renamed the company TAG Heuer. The modern brand carries the Heuer racing-chronograph heritage — Carrera, Monaco, Autavia — forward, alongside contemporary lines (Aquaracer, Connected) the original Heuer never made. The Heuer 02 in-house chronograph caliber (2016) is the brand’s most-significant modern movement; the trade still distinguishes vintage Heuer (pre-1985, collected as period pieces) from contemporary TAG Heuer (current catalog), and the catalog represents them as separate brands accordingly.