TAG Heuer Connected Modular 45 Full Diamond

~$234,460 · 1 CHF = 1.234 USD (2026-07-22)

Year

2018

Category

Joaillerie

Reference

SBF8A4000.70EB0100

Case

ø 45 mm · Or blanc

Material

Gold

Dial

Silver

Movement

Electronique Réserve de marche: 25 h

Water resistance

50 m

Price tier

$100K–$500K

Country

🇨🇭 Switzerland

TAG Heuer launches the most expensive connected watch in the world. At a price of CHF 190,000, this TAG Heuer Connected Modular is made of white gold and completely paved with baguette diamonds, for a total of 23.35 carats! Last March, TAG Heuer presented at a press conference in Brunnen, in the heart of Switzerland, its new Connected Modular 45, the first modular TAG Heuer watch stamped Swiss Made. True to its image as a luxury Swiss watchmaker, TAG Heuer also had to present a connected watch with watchmaking codes not only in modern materials like titanium, but also in precious metals like white gold and diamonds. This is therefore a