Brand history
Founded by Hajime Asaoka in 2019 as a direct-to-consumer line built on a modified NH35A base, extending his ultra-high-end independent atelier practice to an accessible price point. Shares the Tokyo region with Seiko.
Founded in 2019 by Hajime Asaoka as a direct-to-consumer line, extending the practice of his ultra-high-end Tokyo atelier down to an accessible price. The watches run on a modified NH35A base rather than Asaoka's own hand-built movements -- the design language is his, the movement is not, and the brand has never pretended otherwise. Sold in timed releases that routinely sell out.
