“Founded 1992 in Paris by Bruno Belamich and Carlos Rosillo, two graduates of the École des Arts et Métiers who identified the pilot-instrument-clock aesthetic…”
Bell & Ross
Brand history
Founded 1992 in Paris by Bruno Belamich and Carlos Rosillo. Brand design and HQ in Paris; case and movement production in La Chaux-de-Fonds via Swiss partners. The BR 01/BR 03 square instrument watches (2005) established the brand's aviation identity. Bell & Ross holds certification contracts with military and special-operations units in several countries.
Founded 1992 in Paris by Bruno Belamich and Carlos Rosillo, two graduates of the École des Arts et Métiers who identified the pilot-instrument-clock aesthetic as underrepresented in the commercial wristwatch market. Bell & Ross has operated via a partnership with Sinn (the Frankfurt precision-instrument maker) for case and movement work through much of its history; the brand designs, specifies, and markets the watches while Sinn manufactures to spec. The iconic BR01 and BR03 square-case pilot watches, large, legible, instrument-inspired, are the brand identity; the BR05 integrated-bracelet watch is the contemporary sport-dress branch. The buyer's reality: Bell & Ross watches are well-specified and distinctive, but the brand is design-led rather than movement-led, and the Sinn manufacturing relationship means the watches are made in Frankfurt by a credible precision manufacturer rather than by Bell & Ross itself.
Collections
Openluxuryneo-vintageBell & Ross Cal. BR-CAL.302: automatic, ETA 2892-A2 base, BR-finished, 28,800bph, 42h PR, 21j; used in BR 03-92 and BR 03-92 Diver; military aviation aesthetic42mm2005–presenteditorial
OpenluxurymodernBell & Ross Cal. BR-CAL.321: automatic with date, ETA base, BR-finished, 28,800bph, 42h PR; used in BR 05-92 Steel; sportswear inspired architecture40mm2020–presenteditorial
OpenluxurymodernBell & Ross Cal. BR-CAL.302: automatic, ETA 2892-A2 base, BR-finished, 28,800bph, 42h PR, 21j; used in BR 03-92 and BR 03-92 Diver; military aviation aesthetic42mm2018–presenteditorial
OpenluxurymodernBell & Ross Cal. BR-CAL.301: ETA 2894 base, BR-modified chronograph, 28,800bph, 42h PR, 37j; used in BR 03-94 Chronograph; column-wheel mechanism42mm2016–presenteditorial
OpenluxurymodernBell & Ross Cal. BR-CAL.313: ETA 2893-2 base, BR-modified GMT, 28,800bph, 42h PR, 21j; used in BR V2-93 Belfast; independently set 24h GMT hand41mm2020–presenteditorial- OpenluxurymodernBell & Ross Cal. BR-CAL.302: automatic, ETA 2892-A2 base, BR-finished, 28,800bph, 42h PR, 21j; skull motif skeletonised dial; signature BR avant-garde complication42mm2014–present
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