Serica

Founded 2019 in Paris by Jérôme Burgert and Gabriel Vachette. A new house rather than the revival of an old name: design and the office sit in Paris, and the brand states plainly that manufacturing happens in Switzerland rather than blurring the two. Grail Atlas catalogs 1 Serica reference from Paris, France across 1 collection. Each entry lists market-value bands, production era, brand tier, and what to check before buying.

• 5303 Diving Chronometer · 5303-1

  enthusiastmodernSoprod M100 COSC -- self-winding, chronometer-certified, 28,800 bph, 42h PR, 25j39mm2021–present
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